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Comparing brokers by memory or gut feeling leads to picking whichever one you looked at last. A written checklist forces you to compare the same factors, in the same order, across every candidate, which is the only way to make an apples-to-apples decision. Before opening any account, pick two or three brokers and run each one through the identical list.
Start with regulation: write down the specific regulator, the license or registration number, and confirm you found that number on the regulator's own public register (not just the broker's site). Then record trading costs on a standard instrument you'll actually trade — spread, commission per lot, and overnight swap — using the same trade size for every broker so the numbers are comparable. Add account minimums and any deposit or withdrawal fees, including how the broker handles currency conversion if you're funding in a different currency than your account base currency.
Next, note platform and instrument fit: does it support the platform you want to use, does it offer the specific markets you plan to trade, and what's the minimum trade size available. Test execution on a demo account and log the withdrawal process specifically — how long it actually took, not what the website claims. Record customer support responsiveness from your own test message, and note how long the company has been operating and whether there's a pattern of complaints in independent forums (not the broker's own testimonials page).
Once you have three brokers filled in on the same sheet, side by side, the decision usually becomes obvious — one will clearly be weaker on cost or reliability, and one will be clearly stronger on regulation and support. The value of the checklist isn't any single row; it's that it stops you from being swayed by whichever broker had the best sales pitch, and instead makes you compare the same hard facts every time.
This lesson is free — no purchase needed to keep learning.